Wednesday, May 18, 2011

Healthcare Promotions for a Competitive Market

    Let's be honest about everything: Healthcare has been a hot topic over the last 2 years in the political arena, and will be for sometime now until all the "bugs" in the industry are worked out.  If you're a professional in healthcare services, you're undoubtedly feeling crushed at times between your practice demands, patient demands, and government regulations.  With so many needs to handle every day, promotional marketing for your healthcare practice may be suffering.  In that case, you're setting the future of your practice up for a costly decline in revenues.

    Here's the reality: Promotional healthcare products reaches people more effectively than any advertising media, and for less cost per impression than advertising on TV, Internet banner ads, radio spots, or print ads.  The cost per impression of a promotional item averages out to be about half a cent per impression over its number of uses.  Other advertising media mentioned above can cost up to $10 per impression!  The cost savings for effective marketing campaigns to build clientele in the healthcare industry points back to promotional items.

      So what kind of advertising products can build business for a doctor's office, medical center, dental office, or any other healthcare practice?  Here are some top ideas:

 Hand Sanitizers

    Alcohol-free hand sanitizers and sanitizing lotions are available to give out to your patients as a thank you for their visit, or even to send out with a direct mail campaign to prospective patients within your region.  Hand sanitizers are used daily by millions of people, so why not have your logo & contact information printed on the label?  Send them out in a direct mail package to prospective customers to let them know you're a preferred provider for their healthcare needs.

Custom Pill Cases

     When you have 1 pill a day to take, it's easy to remember.  When you have more than that in your schedule, it can be challenging to never miss a pill on any given day.  What promotional product comes to the rescue?  Custom printed pill casesPromotional pill cases can divide daily pills into easy-to-follow slots labeled Sunday through Saturday.  Printed pill boxes come printed with your logo normally located on the front face below the daily slot lids.  Here are a few styles available printed with a logo:

7 Day Pill Case - Item SMEBI-BUGCX


Rotating Pill Organizer - Item TNGAJ-ITRWW

Heart Pill Case - Item JJECE-BVOCZ


Custom Sticky Note Pads


     Post-it sticky note pads are cheap promotional items that can be given to office visitors or even sent in the mail as a promotional item.  They come printed with your practice information and logo on each note, giving your prospects and customers exposure to your doctors office or medical practice every day.

     There are hundreds of other medical and healthcare themed products to effectively advertise your doctors office, pharmacy, or medical center to patients in your region.  The first step to growing your market presence is to promote your business using any of the hundreds of advertising promotional products available for the healthcare industry.  The second is to provide the best service possible once your new patients arrive.

     Contact Keystone Specialties for additional promotions related to healthcare.  In challenging times, effective promotional products can improve your odds of success. 

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