If your organization wants to promote itself to customers, donors, or sponsors to meet its financial goals this year, then it's going to need to look at where, when, and how often it promotes itself.
The "where" and "when" factors of marketing may be easy to identify, as they simply require identifying the location and time where your message or brand awareness is being promoted. How often your customers or sponsors see your organization's name can be a little tricky factor to calculate, however. Branding comes in many formats; Email sequences, direct mail, fund-raising events, etc. There are a million ways to get your organization's name in front of prospective customers (or donors) and your current customers (or donors).
Promotional products are a long-term solution to building brand awareness among all your customers (or donors). Think of promotional products as a reflexive relationship: Long-term value = Long-term awareness; Short-term value = Short-term awareness. It's obvious that the highest value in promotional products come in the products that appeal most to the recipients.
Building value in a promotional product to accomplish this long-term brand awareness can be accomplished through aesthetic value or highly functional value in the product you select. Purely aesthetic value can be combined with highly functional products (such as an etched crystal clock, or a stainless steel pizza cutter), and still promote your organization's brand every time the recipient uses that promotional gift. Even without your organization's name emblazened across the face of the product, the recipient will very likely remember who they received the gift from.
Change your brand awareness for the better by choosing a promotional product with eye-catching appeal and function.
