Monday, May 2, 2011

Get Your Stress Gone!

     Economic failures, tsunamis, riots, tornadoes, wildfires, leaking oil wells.... What hasn't caused stress recently for everybody in the world over the last year?  It's time to GET RID of that unwanted baggage we call stress.  Out!  Kaput!  Vamoose!  In fact, it's time to help our friends, clients, co-workers, and everybody we come in contact with to DE-STRESS.  Ahhhhh........   Let it all go.  There now.  You're feeling better already, aren't you?

     When it comes to people making buying decisions (Hello, my fellow "Marketing People"!), did you know that people resist making buying decisions when they feel stressed?  According to the Science Daily in an article published last April, "In financial decision making, where rational and deliberative thinking is essential, a stressful environment might hamper our ability to make decisions".  See?  You want people to like your product and your organization forever?  Get them out of their stress fast, (and keep them out) and they'll be a client for life.

     All of us like to feel confident in our decision making skills.  It's what gives us independence and proves we have more processing capacity than an amoeba.  Stress makes us feel the opposite: high-strung, ineffective, mundane, crazy, etc, etc, etc.

     Here's a promotional product that connects with your customers in our troubled times (drum roll, please): The stress ball.  Aha!  The simple, non-technical, mindless stress ball.  Yes, that's it!  The one and only device that gets people to do mindless, repetitive things for minutes (or hours, if they're a bad case) at random times during the day!

     Here's the thing.  Not all stress balls are created equal.  I know, it's wrong to discriminate, but we're talking about stress balls here.  They don't have feelings, just spongy bodies WITHOUT nerve endings.  (Sorry, you can't be turned into a stress ball to get rid of your stressful feelings.  Isn't that a genius idea though?)

     Think creatively about the usual spherical ball of foam.  We're talking specific shapes like teeth (Dentists, listen up!  It's time to save the upholstered arms on your expensive dentist chairs from stressful clawing!), a heart (American Red Cross, give your donors a squeeze toy to help them "make a fist" before taking the needle), a computer (hi nerds and semi-nerd software engineers who are about to trash your computer at 3 AM when the program fails again), and even your favorite cartoon characters (Dilbert, anyone?)!

    It's all up to your imagination... so think of your business promotions' goal, and think of sending a little gift of love to all your stressed out customers.  They'll be sure to give you their business again, since every time they pick up the custom imprinted stress toy you gave them with your company's name on it, they'll get rid of a little more anxiety... squeeze by squeeze.   

Find a Custom Stress Reliever Toy for Your Next Promotion

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