Saturday, June 11, 2011

Custom Key Chains for Promotions on the Go

Another home-run promotional product!  The customized key chain, available in a variety of materials, exposes your brand or your organization in front of your target audience hundreds of times (if not thousands of times) per year.  For any purpose, for any audience, for any brand, a custom printed key chain exists.  We're talking about the ubiquitous plastic key chains in a variety of shapes (cars, guitars, flamingos, dragons, etc) to the less-often-found Rubik's cube on a key chain.  Whatever your fancy, a key chain exists somewhere to fulfill the purpose of your promotion.  

    For the utilitarian driver, there are functional key chains that provide a bottle opener, handy screwdriver tip, knife blade, or any other tool found useful in a pinch.  It's amazing the number of tools that can fit together in one small key chain!  For navigating darker parking lots, sidewalks, or hallways, there are bright LED flashlight key chains providing over 20,000 hours of light!  Some even come with wind-up handles to re-charge without batteries.  For the functional gift, a key chain with tools attached is the ideal promotion that keeps your company's logo in your customers' minds for many years of use.  

    Let's venture over into the right brain area now...  Function aside, there are thousands of key chains that simply look beautiful, whimsical, funky, and any other adjective that says fun!  (At least if you choose a "pink flamingo key chain", it has more function than a lawn ornament does.)  From colorful rock guitar shaped key chains to miniature Eiffel Tower key chains, the shapes already available in stock for your imprint are endless.  Besides all the stock shapes available, many key chain materials such as plastic, metal, wood, and acrylic can be custom shaped.  This option for a key chain in a custom shape allows your promotional ideas to be more targeted to your audience, whether that group is specifically new customers, prospective customers, volunteers for your organization, donors, or any other individuals important to your organization's success. 

     How do you choose a promotional key chain from the thousands of options available?  First identify your audience.  Who will be receiving the key chains?  If you're a retail store, what are your customers most interested in?  Next identify the purpose of your new custom key chains.  If you're a retailer, are the key chains to become an impulse purchase next to the cash register?  If you're part of a non-profit organization, are you giving the key chains out to volunteers and donors as a thank you gift for their support?  If you belong to a for-profit corporation, is it to build brand loyalty or gain new customers by giving the key chains out as part of a promotional marketing campaign?   First know the purpose of creating your custom key chains and what group will be receiving them.  Then search for custom promotional key chains that fit your target group best. 

     Best of all, if you don't really know what types of key rings would be best suited for your purpose, plenty of professional advice is available from an experienced marketing company, Keystone Specialties.  Each customized key chain shown in the product selection has a convenient Request More Info button for help.  Tell us your organization's name, the purpose of using promotional custom key chains, and even upload any images you have available for us to review before recommending the best key rings to fit your purpose. 

     Let's work together to create dynamite promotional products, even if they are bright pink, have two spindly legs and a beak. 

Sample Promotional Key Chains:
Item # GNDBJ-DLKTK
Item # VHBDG-HMLEV
Item # BOFDK-EOYTX
Item # GHEAG-GWNMH

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