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What is the number one promotional product in the USA? What promotional product is considered the most useful and longest kept by the person who receives it? That would be the PEN! Based on a study by ASI (Advertising Specialty Institute), a pen is kept by 46% of its recipients, keeping your organization's name in front of them for the long term.
Why? Because the pen is a useful item, and think about it, there never seems to be one around when you need one! Recall the last time you used a great pen and thought to yourself, "I really like this pen, I should keep it!" If you are going to giveaway pens, they should be nice enough that the person using the pen wants to keep it.
You don't have to spend $3.00 or more per pen, as there are many attractive and reliable pens available at low cost. The more often your custom pens are used, the more likely the person using it will remember your organization. From a recent ASI (Advertising Specialties Institute) study, on average a pen is used 18.2 times a month. That means if you give out 1,000 pens, you gain 18,200 exposures to your brand or organization! Advertising doesn't get any better than that.
