Wednesday, May 18, 2011

Healthcare Promotions for a Competitive Market

    Let's be honest about everything: Healthcare has been a hot topic over the last 2 years in the political arena, and will be for sometime now until all the "bugs" in the industry are worked out.  If you're a professional in healthcare services, you're undoubtedly feeling crushed at times between your practice demands, patient demands, and government regulations.  With so many needs to handle every day, promotional marketing for your healthcare practice may be suffering.  In that case, you're setting the future of your practice up for a costly decline in revenues.

    Here's the reality: Promotional healthcare products reaches people more effectively than any advertising media, and for less cost per impression than advertising on TV, Internet banner ads, radio spots, or print ads.  The cost per impression of a promotional item averages out to be about half a cent per impression over its number of uses.  Other advertising media mentioned above can cost up to $10 per impression!  The cost savings for effective marketing campaigns to build clientele in the healthcare industry points back to promotional items.

      So what kind of advertising products can build business for a doctor's office, medical center, dental office, or any other healthcare practice?  Here are some top ideas:

 Hand Sanitizers

    Alcohol-free hand sanitizers and sanitizing lotions are available to give out to your patients as a thank you for their visit, or even to send out with a direct mail campaign to prospective patients within your region.  Hand sanitizers are used daily by millions of people, so why not have your logo & contact information printed on the label?  Send them out in a direct mail package to prospective customers to let them know you're a preferred provider for their healthcare needs.

Custom Pill Cases

     When you have 1 pill a day to take, it's easy to remember.  When you have more than that in your schedule, it can be challenging to never miss a pill on any given day.  What promotional product comes to the rescue?  Custom printed pill casesPromotional pill cases can divide daily pills into easy-to-follow slots labeled Sunday through Saturday.  Printed pill boxes come printed with your logo normally located on the front face below the daily slot lids.  Here are a few styles available printed with a logo:

7 Day Pill Case - Item SMEBI-BUGCX


Rotating Pill Organizer - Item TNGAJ-ITRWW

Heart Pill Case - Item JJECE-BVOCZ


Custom Sticky Note Pads


     Post-it sticky note pads are cheap promotional items that can be given to office visitors or even sent in the mail as a promotional item.  They come printed with your practice information and logo on each note, giving your prospects and customers exposure to your doctors office or medical practice every day.

     There are hundreds of other medical and healthcare themed products to effectively advertise your doctors office, pharmacy, or medical center to patients in your region.  The first step to growing your market presence is to promote your business using any of the hundreds of advertising promotional products available for the healthcare industry.  The second is to provide the best service possible once your new patients arrive.

     Contact Keystone Specialties for additional promotions related to healthcare.  In challenging times, effective promotional products can improve your odds of success. 

Monday, May 2, 2011

Get Your Stress Gone!

     Economic failures, tsunamis, riots, tornadoes, wildfires, leaking oil wells.... What hasn't caused stress recently for everybody in the world over the last year?  It's time to GET RID of that unwanted baggage we call stress.  Out!  Kaput!  Vamoose!  In fact, it's time to help our friends, clients, co-workers, and everybody we come in contact with to DE-STRESS.  Ahhhhh........   Let it all go.  There now.  You're feeling better already, aren't you?

     When it comes to people making buying decisions (Hello, my fellow "Marketing People"!), did you know that people resist making buying decisions when they feel stressed?  According to the Science Daily in an article published last April, "In financial decision making, where rational and deliberative thinking is essential, a stressful environment might hamper our ability to make decisions".  See?  You want people to like your product and your organization forever?  Get them out of their stress fast, (and keep them out) and they'll be a client for life.

     All of us like to feel confident in our decision making skills.  It's what gives us independence and proves we have more processing capacity than an amoeba.  Stress makes us feel the opposite: high-strung, ineffective, mundane, crazy, etc, etc, etc.

     Here's a promotional product that connects with your customers in our troubled times (drum roll, please): The stress ball.  Aha!  The simple, non-technical, mindless stress ball.  Yes, that's it!  The one and only device that gets people to do mindless, repetitive things for minutes (or hours, if they're a bad case) at random times during the day!

     Here's the thing.  Not all stress balls are created equal.  I know, it's wrong to discriminate, but we're talking about stress balls here.  They don't have feelings, just spongy bodies WITHOUT nerve endings.  (Sorry, you can't be turned into a stress ball to get rid of your stressful feelings.  Isn't that a genius idea though?)

     Think creatively about the usual spherical ball of foam.  We're talking specific shapes like teeth (Dentists, listen up!  It's time to save the upholstered arms on your expensive dentist chairs from stressful clawing!), a heart (American Red Cross, give your donors a squeeze toy to help them "make a fist" before taking the needle), a computer (hi nerds and semi-nerd software engineers who are about to trash your computer at 3 AM when the program fails again), and even your favorite cartoon characters (Dilbert, anyone?)!

    It's all up to your imagination... so think of your business promotions' goal, and think of sending a little gift of love to all your stressed out customers.  They'll be sure to give you their business again, since every time they pick up the custom imprinted stress toy you gave them with your company's name on it, they'll get rid of a little more anxiety... squeeze by squeeze.   

Find a Custom Stress Reliever Toy for Your Next Promotion