Tote Bags are the Best Tradeshow Giveaway

Survey Says Bags Are Top Trade Show Branding Tool

When it comes to promoting a business at a conference or event, tote bags are the best way to get a brand name across, according to a new survey. The study, released by Nexus Collections, found that 23% of respondents selected conference bags as the most effective branding option. “What people are looking for is exposure at the show – not necessarily that people are going to be using these tote bags afterwards,” says Mark Klang, a tote bag supplier, who says he is not surprised at the strong showing by bags. “Even if it’s nothing wild that’s really going to get a lot of interest, at least they have people walking around the trade show or the conference with those bags and you’ve got a nice imprint there.”

Pens, conference notepads and lanyards followed on the rankings, with 13%, 12% and 10%, respectively. “Like the conference bags, both the pens and notepads have longevity with many delegates taking them away and using them on into the future,” said Nick Jones, Nexus Collections managing director, in a statement. “I can also appreciate the popularity of lanyards as they are so visible at events, every delegate and member of the team sees not just their own, but the hundreds around them as well.”

Among the lowest ranked branding efforts at trade shows were the less tangible ones. Sponsorships of educational sessions, programs and catering events held the bottom three spots, with 7%, 6% and 4% of respondents citing them. Advertising posters had only a slightly better showing.

Magnetic Business Cards

Have you been giving out your business cards and not getting as many calls as you would like? Could that possibly result from your potential client losing it in a pile of papers or accidentally washing it in their pants? If they don’t need your service right now, the prospect may just put it aside and forget about it. When they do need a service that you provide, they will probably just Google it or look it up in a phone book. Out of sight, out of mind..right?

How about a non-intrusive way to stay in front of their face everyday? They can be reminded of you at home or at their office. MAGNETIC BUSINESS CARDS are the answer. When is the last time you threw away a magnet? If your home or office is like ours, magnets are everywhere because they are useful.

At home, everyone has at least 1 magnet on their refrigerator. If family has kids, they need magnets all the time to put their children’s pictures and artwork all over it. If your business card magnet is on the fridge, you are in their home advertising all the time and they are thankful for your magnet. BRILLIANT!

Take this one step further. Instead of just doing a basic postcard advertising your business in the local paper or as a direct mail piece, why not do a postcard with your magnet that is removable! INCREDIBLE!

Your business card magnet is glued to the surface of the card, giving you the most convenient way to get your magnet & message into your customer’s hands. Studies show that postcards with magnets attached are much more widely read than ordinary direct mailers. To get pricing for these items, visit our website at http://www.keystonespecialties.com/promotional-products and reference the item numbers in the search box.

For more great promotional ideas to get your brand name recognized all over your community in unique ways, please visit our website at http://www.keystonespecialties.com

Antibacterial Pen

Technology meets pen! The Antibac Pen is a breakthrough in effective bacteria control. This pen is perfect for any doctor’s office or a great pen for hospital staff! The features of this pen are:

• Kills 99.9% of bacteria within 24 hours
• Protection lasts the lifetime of the pen
• Helps prevent the growth and spread of bacteria
• Effective against viruses, fungi, and bacteria such as MRSA, Ecoli, Salmonella, Staph, Etc,.
• The antibacterial additive is molded directly into the plastic body of the pen
• Active agent is UV proof and water insoluble.
• Scratch and water resistant
• Same antibacterial agent is used throughout the world in products such as detergents, door handles, playground equipment, carpeting, and toothbrushes
• The write-out for this pen is 1.2 miles!

For more information or to request a sample, please visit us at www.keystonespecialties.com/antibac