Healthcare Promotions for a Competitive Market

    Let's be honest about everything: Healthcare has been a hot topic over the last 2 years in the political arena, and will be for sometime now until all the "bugs" in the industry are worked out.  If you're a professional in healthcare services, you're undoubtedly feeling crushed at times between your practice demands, patient demands, and government regulations.  With so many needs to handle every day, promotional marketing for your healthcare practice may be suffering.  In that case, you're setting the future of your practice up for a costly decline in revenues.

    Here's the reality: Promotional healthcare products reaches people more effectively than any advertising media, and for less cost per impression than advertising on TV, Internet banner ads, radio spots, or print ads.  The cost per impression of a promotional item averages out to be about half a cent per impression over its number of uses.  Other advertising media mentioned above can cost up to $10 per impression!  The cost savings for effective marketing campaigns to build clientele in the healthcare industry points back to promotional items.

      So what kind of advertising products can build business for a doctor's office, medical center, dental office, or any other healthcare practice?  Here are some top ideas:

 Hand Sanitizers

Custom Spray Hand Sanitizer

    Alcohol-free hand sanitizers and sanitizing lotions are available to give out to your patients as a thank you for their visit, or even to send out with a direct mail campaign to prospective patients within your region.  Hand sanitizers are used daily by millions of people, so why not have your logo & contact information printed on the label?  Send them out in a direct mail package to prospective customers to let them know you're a preferred provider for their healthcare needs.

Custom Pill Cases

     When you have 1 pill a day to take, it's easy to remember.  When you have more than that in your schedule, it can be challenging to never miss a pill on any given day.  What promotional product comes to the rescue?  Custom printed pill cases!  Promotional pill cases can divide daily pills into easy-to-follow slots labeled Sunday through Saturday.  Printed pill boxes come printed with your logo normally located on the front face below the daily slot lids.  Here are a few styles available printed with a logo:

7 Day Pill Case - Item SMEBI-BUGCX

Rotating Pill Organizer - Item TNGAJ-ITRWW

Heart Pill Case - Item JJECE-BVOCZ

Custom Sticky Note Pads

Custom Sticky Notes - Doctors Scrubs Note Pad

     Post-it sticky note pads are cheap promotional items that can be given to office visitors or even sent in the mail as a promotional item.  They come printed with your practice information and logo on each note, giving your prospects and customers exposure to your doctors office or medical practice every day.

     There are hundreds of other medical and healthcare themed products to effectively advertise your doctors office, pharmacy, or medical center to patients in your region.  The first step to growing your market presence is to promote your business using any of the hundreds of advertising promotional products available for the healthcare industry.  The second is to provide the best service possible once your new patients arrive.

     Contact Keystone Specialties for additional promotions related to healthcare.  In challenging times, effective promotional products can improve your odds of success. 

Get Your Stress Gone!

     Economic failures, tsunamis, riots, tornadoes, wildfires, leaking oil wells.... What hasn't caused stress recently for everybody in the world over the last year?  It's time to GET RID of that unwanted baggage we call stress.  Out!  Kaput!  Vamoose!  In fact, it's time to help our friends, clients, co-workers, and everybody we come in contact with to DE-STRESS.  Ahhhhh........   Let it all go.  There now.  You're feeling better already, aren't you?

     When it comes to people making buying decisions (Hello, my fellow "Marketing People"!), did you know that people resist making buying decisions when they feel stressed?  According to the Science Daily in an article published last April, "In financial decision making, where rational and deliberative thinking is essential, a stressful environment might hamper our ability to make decisions".  See?  You want people to like your product and your organization forever?  Get them out of their stress fast, (and keep them out) and they'll be a client for life.

     All of us like to feel confident in our decision making skills.  It's what gives us independence and proves we have more processing capacity than an amoeba.  Stress makes us feel the opposite: high-strung, ineffective, mundane, crazy, etc, etc, etc.

     Here's a promotional product that connects with your customers in our troubled times (drum roll, please): The stress ball.  Aha!  The simple, non-technical, mindless stress ball.  Yes, that's it!  The one and only device that gets people to do mindless, repetitive things for minutes (or hours, if they're a bad case) at random times during the day!

     Here's the thing.  Not all stress balls are created equal.  I know, it's wrong to discriminate, but we're talking about stress balls here.  They don't have feelings, just spongy bodies WITHOUT nerve endings.  (Sorry, you can't be turned into a stress ball to get rid of your stressful feelings.  Isn't that a genius idea though?)

     Think creatively about the usual spherical ball of foam.  We're talking specific shapes like teeth (Dentists, listen up!  It's time to save the upholstered arms on your expensive dentist chairs from stressful clawing!), a heart (American Red Cross, give your donors a squeeze toy to help them "make a fist" before taking the needle), a computer (hi nerds and semi-nerd software engineers who are about to trash your computer at 3 AM when the program fails again), and even your favorite cartoon characters (Dilbert, anyone?)!

    It's all up to your imagination... so think of your business promotions' goal, and think of sending a little gift of love to all your stressed out customers.  They'll be sure to give you their business again, since every time they pick up the custom imprinted stress toy you gave them with your company's name on it, they'll get rid of a little more anxiety... squeeze by squeeze.   

Find a Custom Stress Reliever Toy for Your Next Promotion

Checkpoint Friendly Laptop Bags

If you have flown in the last 9 years, you have passed through one of those TSA checkpoints trying to get to your gate. That means take off: your shoes, belt, earrings, watches, jewelry, etc…and you have to unpack your laptop and put it in its own separate bin from your bag your carry it in. Walk through the x-ray, hope you don’t set it off and have to take something else off, walk back through and if your unlucky enough to set it off again…spread’em.

Item # ZLCVJ-HAVRS

After the nice officer is done with the pat down, you can go collect your stuff. But, other people have been passing through and your stuff is sitting at the end of the conveyor belt mixed with everyone else’s stuff. All of this hassle just to catch a plane, BUT it’s worth it to be safe.

Well, during this whole process a lot of items are left behind or lost. The TSA is partly responsible for these items, and some are not cheap. Jewelry, flash drives, and LAPTOP’S! Yes, as big as they are laptop’s get left behind. Imagine having to spend the time trying to track down all the owners of this lost property. Did you know that TSA also partners with the Naval Air Systems Command to help manage and process lost and unclaimed property? Well, the TSA has had enough and worked with a bag company to come up with a solution for this problem with laptops.

Item # ZLCVJ-HAVRS

Introducing the Checkpoint Fast Pass Backpack, distributed by Keystone Specialties. This backpack is TSA approved and now you don’t have to remove your laptop from you bag anymore. Simply unzip the bag and lay it flat on the conveyor belt so the laptop is exposed. Now, you don’t have to pack as much when you make it through the security checkpoint. Other available models include the boardroom computer briefcase and laptop slimline laptop brief.

Details about the bag and its pricing are available at www.keystonespecialties.com/promotional-products. Just search this item number (ZLCVJ-HAVRS) and learn how you can order yours. This is a great item for any business to give to their traveling salespeople or as a thank you gift to a valued client.

Imprinted Pens are Effective Advertising

Banner Pen Item# JMFXB-GXYQQ

What is the number one promotional product in the USA?  What promotional product is considered the most useful and longest kept by the person who receives it? That would be the PEN!  Based on a study by ASI (Advertising Specialty Institute), a pen is kept by 46% of its recipients, keeping your organization's name in front of them for the long term.

Why?  Because the pen is a useful item, and think about it, there never seems to be one around when you need one!  Recall the last time you used a great pen and thought to yourself, "I really like this pen, I should keep it!"  If you are going to giveaway pens, they should be nice enough that the person using the pen wants to keep it. 

You don't have to spend $3.00 or more per pen, as there are many attractive and reliable pens available at low cost.  The more often your custom pens are used, the more likely the person using it will remember your organization.  From a recent ASI (Advertising Specialties Institute) study, on average a pen is used 18.2 times a month.  That means if you give out 1,000 pens, you gain 18,200 exposures to your brand or organization!  Advertising doesn't get any better than that. 

Click here to search for your custom pen

Burn This!

Item # BJADF-HAJLC

Do you burn CD’s or DVD’s with information for your client on them? Are the CD’s or DVD’s branded with your name or company name and logo? Why promote someone else’s brand (i.e. Sony, HP, etc) when you are trying to promote yours?
In your highly competitive market, your image is as important as the imaging you do. Your brand, your look, the face you put on your business, helps you build business and future growth.
We have available stock backgrounds that allow small order quantities. That means not having to tie up cash. Fast turnaround means quick replacement inventory. Our stock includes selections for the following industries:

• Radiology/Laboratory/Medical Facility
• Accountants/Tax Preparers/Financial Advisers
• Creative Arts/ Multimedia Production
• Medical Practices/ Health Clinics/ Health Services

Even if your industry isn't listed, we can still take your image or logo and burn it on the face of a CD or DVD. We will help you design We will help you design a personalized business dvd or cd!
We brand in only the highest resolution insuring that your disc reflects the highest corporate and professional image. Patented new technology bringing you the highest quality, lowest cost and fast service for even the smallest of needs.  Discs are decorated with a hard fire process making them scratch and fade resistant, 100% waterproof and the highest graphic resolution.
Creative packaging options finish your project from budget friendly mailers, to traditional plastic jewel cases with full color covers. For more great ideas, check us out at http://www.keystonespecialties.com

Emergency Preparedness Kits

Item # RHCVI-HFPYL

Emergency Preparedness Kits

Tornadoes, Hurricanes, Earthquakes…we live day to day at the mercy of mother nature. Although she is our friend most of the time, she will unleash her wrath. As a promotional giveaway, this is perfect for any insurance salesman who sells a policy to someone. This would also make a great gift for employees to show them that the company they work for really cares.

This 24 emergency survival kit includes all of the following items: 1200 calorie food bar a (3) 125 ml. water packets, both with 5-year shelf-lives, emergency thermal blanket 84" x 52", emergency instructions, poncho w/hood, 9 LED flashlight, (3) AAA batteries, (50) waterproof matches, (2) small candles, distress flag, pack of tissues and minor First Aid kit. Your logo or message will measure  3" wide x 2" high on the front of the kit.

To get more information or a quote on this item, visit www.keystonespecialties.com/promotional-products  and search this item number: RHCVI-HFPYL

Tote Bags are the Best Tradeshow Giveaway

Survey Says Bags Are Top Trade Show Branding Tool

When it comes to promoting a business at a conference or event, tote bags are the best way to get a brand name across, according to a new survey. The study, released by Nexus Collections, found that 23% of respondents selected conference bags as the most effective branding option. “What people are looking for is exposure at the show – not necessarily that people are going to be using these tote bags afterwards,” says Mark Klang, a tote bag supplier, who says he is not surprised at the strong showing by bags. “Even if it’s nothing wild that’s really going to get a lot of interest, at least they have people walking around the trade show or the conference with those bags and you’ve got a nice imprint there.”

Pens, conference notepads and lanyards followed on the rankings, with 13%, 12% and 10%, respectively. “Like the conference bags, both the pens and notepads have longevity with many delegates taking them away and using them on into the future,” said Nick Jones, Nexus Collections managing director, in a statement. “I can also appreciate the popularity of lanyards as they are so visible at events, every delegate and member of the team sees not just their own, but the hundreds around them as well.”

Among the lowest ranked branding efforts at trade shows were the less tangible ones. Sponsorships of educational sessions, programs and catering events held the bottom three spots, with 7%, 6% and 4% of respondents citing them. Advertising posters had only a slightly better showing.