Showing posts with label product development. Show all posts
Showing posts with label product development. Show all posts

Tuesday, December 21, 2010

Burn This!

Item # BJADF-HAJLC
Do you burn CD’s or DVD’s with information for your client on them? Are the CD’s or DVD’s branded with your name or company name and logo? Why promote someone else’s brand (i.e. Sony, HP, etc) when you are trying to promote yours?
In your highly competitive market, your image is as important as the imaging you do. Your brand, your look, the face you put on your business, helps you build business and future growth.
We have available stock backgrounds that allow small order quantities. That means not having to tie up cash. Fast turnaround means quick replacement inventory. Our stock includes selections for the following industries:
  • Radiology/Laboratory/Medical Facility
  • Accountants/Tax Preparers/Financial Advisers
  • Creative Arts/ Multimedia Production
  • Medical Practices/ Health Clinics/ Health Services
Even if your industry isn't listed, we can still take your image or logo and burn it on the face of a CD or DVD. We will help you design We will help you design a personalized business dvd or cd!
We brand in only the highest resolution insuring that your disc reflects the highest corporate and professional image. Patented new technology bringing you the highest quality, lowest cost and fast service for even the smallest of needs.  Discs are decorated with a hard fire process making them scratch and fade resistant, 100% waterproof and the highest graphic resolution.
Creative packaging options finish your project from budget friendly mailers, to traditional plastic jewel cases with full color covers. For more great ideas, check us out at http://www.keystonespecialties.com

Tuesday, November 3, 2009

How to find new products for retail

Finding new products for online or brick & mortar retailing is easy with Keystone's product search engine.  Access to over 500,000 products means customization, quality, & uniqueness all in one location.  Here's how to find a new product on our search engine:

1.  Identify what the product is that you're looking for.  (product category examples: art, balloons, leashes, zipper pulls, etc.) 
2.  Choose keywords to describe details about how you want your product to be made.  (examples: ceramic, latex, leather, metal, etc.)
3.  Identify a quantity & price range you can afford to purchase for an initial order based off the target retail price & profit per item needed.

Once you identify any of these details, using the product search engine is simple.  You may find more options are available by leaving some keywords out of your search, or eliminating a specific price range.

Once you find a product you like, use the Request Quote or Request Info buttons to get answers to your questions before placing an order.  If you like a product from your search results, you may also use the Place Order function to get started.  Image files for customized imprint can be submitted online, as well as payment information and the shipping address where you need your new product to arrive.

Questions?  Contact us via the Request Info button or call 800-240-8639 Monday through Friday from 8 AM to 5 PM Eastern Standard Time.  Out phone number is listed on the product search engine also.  Here's to happy product searching, and more retail profits for your store!

Thursday, October 22, 2009

How to Develop Products to Win New Customers

As is the case for any retailer, the fresh, new inventory is what brings regular customers back, and brings new customers in more often - whether online or in the store. If sales are flattening out instead of growing consistently, it's time to take a serious look at product development. Here are a few critical questions to analyze before creating new products:
Which products are newest in the store? How long has the old product been offered? If you compare the total sales reports to each piece of merchandise, what are your strongest players? What are your weakest? As any retailer needs fresh merchandise regularly, and it is best to eliminate the weakest products from the line-up to make room for new items. Of course new items are a gamble until you have sales numbers to measure your shoppers’ reactions to them, but that’s reason to start with the smallest possible quantity on the first order. If the new item is a hit, then by all means order more… and then more… and finally, more!
Any retailer following this formula will see sales volume rocket towards the stratosphere (There are other conditions that may hinder sales, such as poor personalities among the staff, etc, but we trust the bad eggs are not allowed to remain in the egg carton to spoil the rest).
Look at the sample items enclosed objectively. What of the samples are already represented in the store? Which items have a purely function purpose? Which have an aesthetic purpose? Which ones serve both purposes to your customers? Now consider the niche market that each item serves among your customer base. Is there a customer profile who visits the store (other than young children), but rarely purchases anything to your knowledge? What kind of items need to be added to attract their spending dollars as well?
This may seem like a lot to digest, but it’s a winning formula in retail. Good luck coming over to the winning side of product management, and feel free to contact Keystone Specialties for help.