Imprinted Pens are Effective Advertising

Banner Pen Item# JMFXB-GXYQQ

What is the number one promotional product in the USA?  What promotional product is considered the most useful and longest kept by the person who receives it? That would be the PEN!  Based on a study by ASI (Advertising Specialty Institute), a pen is kept by 46% of its recipients, keeping your organization's name in front of them for the long term.

Why?  Because the pen is a useful item, and think about it, there never seems to be one around when you need one!  Recall the last time you used a great pen and thought to yourself, "I really like this pen, I should keep it!"  If you are going to giveaway pens, they should be nice enough that the person using the pen wants to keep it. 

You don't have to spend $3.00 or more per pen, as there are many attractive and reliable pens available at low cost.  The more often your custom pens are used, the more likely the person using it will remember your organization.  From a recent ASI (Advertising Specialties Institute) study, on average a pen is used 18.2 times a month.  That means if you give out 1,000 pens, you gain 18,200 exposures to your brand or organization!  Advertising doesn't get any better than that. 

Click here to search for your custom pen

Burn This!

Item # BJADF-HAJLC

Do you burn CD’s or DVD’s with information for your client on them? Are the CD’s or DVD’s branded with your name or company name and logo? Why promote someone else’s brand (i.e. Sony, HP, etc) when you are trying to promote yours?
In your highly competitive market, your image is as important as the imaging you do. Your brand, your look, the face you put on your business, helps you build business and future growth.
We have available stock backgrounds that allow small order quantities. That means not having to tie up cash. Fast turnaround means quick replacement inventory. Our stock includes selections for the following industries:

• Radiology/Laboratory/Medical Facility
• Accountants/Tax Preparers/Financial Advisers
• Creative Arts/ Multimedia Production
• Medical Practices/ Health Clinics/ Health Services

Even if your industry isn't listed, we can still take your image or logo and burn it on the face of a CD or DVD. We will help you design We will help you design a personalized business dvd or cd!
We brand in only the highest resolution insuring that your disc reflects the highest corporate and professional image. Patented new technology bringing you the highest quality, lowest cost and fast service for even the smallest of needs.  Discs are decorated with a hard fire process making them scratch and fade resistant, 100% waterproof and the highest graphic resolution.
Creative packaging options finish your project from budget friendly mailers, to traditional plastic jewel cases with full color covers. For more great ideas, check us out at http://www.keystonespecialties.com

Tote Bags are the Best Tradeshow Giveaway

Survey Says Bags Are Top Trade Show Branding Tool

When it comes to promoting a business at a conference or event, tote bags are the best way to get a brand name across, according to a new survey. The study, released by Nexus Collections, found that 23% of respondents selected conference bags as the most effective branding option. “What people are looking for is exposure at the show – not necessarily that people are going to be using these tote bags afterwards,” says Mark Klang, a tote bag supplier, who says he is not surprised at the strong showing by bags. “Even if it’s nothing wild that’s really going to get a lot of interest, at least they have people walking around the trade show or the conference with those bags and you’ve got a nice imprint there.”

Pens, conference notepads and lanyards followed on the rankings, with 13%, 12% and 10%, respectively. “Like the conference bags, both the pens and notepads have longevity with many delegates taking them away and using them on into the future,” said Nick Jones, Nexus Collections managing director, in a statement. “I can also appreciate the popularity of lanyards as they are so visible at events, every delegate and member of the team sees not just their own, but the hundreds around them as well.”

Among the lowest ranked branding efforts at trade shows were the less tangible ones. Sponsorships of educational sessions, programs and catering events held the bottom three spots, with 7%, 6% and 4% of respondents citing them. Advertising posters had only a slightly better showing.

How to find new products for retail

Finding new products for online or brick & mortar retailing is easy with Keystone's product search engine.  Access to over 500,000 products means customization, quality, & uniqueness all in one location.  Here's how to find a new product on our search engine:

1.  Identify what the product is that you're looking for.  (product category examples: art, balloons, leashes, zipper pulls, etc.) 
2.  Choose keywords to describe details about how you want your product to be made.  (examples: ceramic, latex, leather, metal, etc.)
3.  Identify a quantity & price range you can afford to purchase for an initial order based off the target retail price & profit per item needed.

Once you identify any of these details, using the product search engine is simple.  You may find more options are available by leaving some keywords out of your search, or eliminating a specific price range.

Once you find a product you like, use the Request Quote or Request Info buttons to get answers to your questions before placing an order.  If you like a product from your search results, you may also use the Place Order function to get started.  Image files for customized imprint can be submitted online, as well as payment information and the shipping address where you need your new product to arrive.

Questions?  Contact us via the Request Info button or call 800-240-8639 Monday through Friday from 8 AM to 5 PM Eastern Standard Time.  Out phone number is listed on the product search engine also.  Here's to happy product searching, and more retail profits for your store!