Keystone Specialties Custom Promotional Products

Recognition is Key - How to Reward Your Top Performers

2012-01-16T18:02:00.001-05:00

The New Year has begun, but with its beginning came the close of 2011 - a year filled with accomplishments and perhaps a few regrets. As B.F. Skinner recognized in his behavioral conditioning theories, if we are to perpetuate good things for this year and forever in the future, we must reward those behaviors we want to see continue indefinitely. This comes in handy for team leaders and department managers across all industries - if we want our team members to continue their accomplishments, we must recognize their accomplishments if are to see them repeat those accomplishments and reach even greater goals.

A simple, yet effective way of recognizing these achievements is with custom awards, trophies, or plaques. No good deed should go disregarded if we truly appreciate our team members' contributions to our success as a work group. By recognizing the team member who has played the strongest role, met the highest goals, or other measurable achievements, we support the original mission our organization proclaims to uphold. Without recognition, a mission statement or goal that has been has no real value.

Team awards are often needed for group-oriented projects so the synergy of the team is recognized as more valuable than one person's contributions. However an effective way to give kudos to a particular team member who went beyond the rest of the group for the greater good is by providing a personalized award for that member, while providing the entire team with a common award.

Choosing custom awards can be daunting with the thousands of options available, but often there are awards whose designs will stand out as being more original than the rest of the styles. For example, a glass light bulb sculpture could recognize an electrical engineering team member's work, or a fiery red glowing orb could honor an up-and-coming clothing designer with bold taste. Creativity is the key to selecting the perfect award or trophy. Many designs can be customized, as they are available in single quantity orders.

Start designing your own award, or choose from thousands of stock trophies and plaques that can be customized with engraving or name plates. Reward your team members who stretch beyond their boundaries with custom awards. Truly, there's no limit to what the imagination can design.

Bronze Awards

Crystal Awards

Marble Plaques

Custom Plaques

Custom Key Chains for Promotions on the Go

2011-06-11T17:09:00.000-04:00

Another home-run promotional product! The customized key chain, available in a variety of materials, exposes your brand or your organization in front of your target audience hundreds of times (if not thousands of times) per year. For any purpose, for any audience, for any brand, a custom printed key chain exists. We're talking about the ubiquitous plastic key chains in a variety of shapes (cars, guitars, flamingos, dragons, etc) to the less-often-found Rubik's cube on a key chain. Whatever your fancy, a key chain exists somewhere to fulfill the purpose of your promotion.

For the utilitarian driver, there are functional key chains that provide a bottle opener, handy screwdriver tip, knife blade, or any other tool found useful in a pinch. It's amazing the number of tools that can fit together in one small key chain! For navigating darker parking lots, sidewalks, or hallways, there are bright LED flashlight key chains providing over 20,000 hours of light! Some even come with wind-up handles to re-charge without batteries. For the functional gift, a key chain with tools attached is the ideal promotion that keeps your company's logo in your customers' minds for many years of use.

Let's venture over into the right brain area now... Function aside, there are thousands of key chains that simply look beautiful, whimsical, funky, and any other adjective that says fun! (At least if you choose a "pink flamingo key chain", it has more function than a lawn ornament does.) From colorful rock guitar shaped key chains to miniature Eiffel Tower key chains, the shapes already available in stock for your imprint are endless. Besides all the stock shapes available, many key chain materials such as plastic, metal, wood, and acrylic can be custom shaped. This option for a key chain in a custom shape allows your promotional ideas to be more targeted to your audience, whether that group is specifically new customers, prospective customers, volunteers for your organization, donors, or any other individuals important to your organization's success.

     How do you choose a promotional key chain from the thousands of options available? First identify your audience. Who will be receiving the key chains? If you're a retail store, what are your customers most interested in? Next identify the purpose of your new custom key chains. If you're a retailer, are the key chains to become an impulse purchase next to the cash register? If you're part of a non-profit organization, are you giving the key chains out to volunteers and donors as a thank you gift for their support? If you belong to a for-profit corporation, is it to build brand loyalty or gain new customers by giving the key chains out as part of a promotional marketing campaign? First know the purpose of creating your custom key chains and what group will be receiving them. Then search for custom promotional key chains that fit your target group best.

     Best of all, if you don't really know what types of key rings would be best suited for your purpose, plenty of professional advice is available from an experienced marketing company, Keystone Specialties. Each customized key chain shown in the product selection has a convenient Request More Info button for help. Tell us your organization's name, the purpose of using promotional custom key chains, and even upload any images you have available for us to review before recommending the best key rings to fit your purpose.

     Let's work together to create dynamite promotional products, even if they are bright pink, have two spindly legs and a beak.

Sample Promotional Key Chains:

Item # GNDBJ-DLKTK

Item # VHBDG-HMLEV

Item # BOFDK-EOYTX

Item # GHEAG-GWNMH

Healthcare Promotions for a Competitive Market

2011-05-18T14:13:00.000-04:00

Let's be honest about everything: Healthcare has been a hot topic over the last 2 years in the political arena, and will be for sometime now until all the "bugs" in the industry are worked out. If you're a professional in healthcare services, you're undoubtedly feeling crushed at times between your practice demands, patient demands, and government regulations. With so many needs to handle every day, promotional marketing for your healthcare practice may be suffering. In that case, you're setting the future of your practice up for a costly decline in revenues.

Here's the reality: Promotional healthcare products reaches people more effectively than any advertising media, and for less cost per impression than advertising on TV, Internet banner ads, radio spots, or print ads. The cost per impression of a promotional item averages out to be about half a cent per impression over its number of uses. Other advertising media mentioned above can cost up to $10 per impression! The cost savings for effective marketing campaigns to build clientele in the healthcare industry points back to promotional items.

So what kind of advertising products can build business for a doctor's office, medical center, dental office, or any other healthcare practice? Here are some top ideas:

Antibacterial Pens

Order the Antibac Pen

99.9% of bacteria killed within 24 hours of contact with pen
Protection lasts the pen's lifetime (antibacterial additive molded into the plastic)
Effective against any virus, fungi, or bacteria such as MRSA, Ecoli, Salmonella, Staph, etc.
Active antibacterial agent is UV proof and water insoluble.
Protection is scratch and water resistant
The ink write-out for this pen is 1.2 miles!
Your health organization's imprint comes on every pen!

Hand Sanitizers

Custom Spray Hand Sanitizer

Alcohol-free hand sanitizers and sanitizing lotions are available to give out to your patients as a thank you for their visit, or even to send out with a direct mail campaign to prospective patients within your region. Hand sanitizers are used daily by millions of people, so why not have your logo & contact information printed on the label? Send them out in a direct mail package to prospective customers to let them know you're a preferred provider for their healthcare needs.

Custom Sticky Note Pads

Custom Sticky Notes - Doctors Scrubs Note Pad

     Post-it sticky note pads are cheap promotional items that can be given to office visitors or even sent in the mail as a promotional item. They come printed with your practice information and logo on each note, giving your prospects and customers exposure to your doctors office or medical practice every day.

     There are hundreds of other medical and healthcare themed products to effectively advertise your doctors office, pharmacy, or medical center to patients in your region. The first step to growing your market presence is to promote your business using any of the hundreds of advertising promotional products available for the healthcare industry. The second is to provide the best service possible once your new patients arrive.

   Contact Keystone Specialties for additional promotions related to healthcare. In challenging times, effective promotional products can improve your odds of success.

Get Your Stress Gone!

2011-05-02T23:40:00.001-04:00

     Economic failures, tsunamis, riots, tornadoes, wildfires, leaking oil wells.... What hasn't caused stress recently for everybody in the world over the last year? It's time to GET RID of that unwanted baggage we call stress. Out! Kaput! Vamoose! In fact, it's time to help our friends, clients, co-workers, and everybody we come in contact with to DE-STRESS. Ahhhhh........   Let it all go. There now. You're feeling better already, aren't you?

     When it comes to people making buying decisions (Hello, my fellow "Marketing People"!), did you know that people resist making buying decisions when they feel stressed? According to the Science Daily in an article published last April, "In financial decision making, where rational and deliberative thinking is essential, a stressful environment might hamper our ability to make decisions". See? You want people to like your product and your organization forever? Get them out of their stress fast, (and keep them out) and they'll be a client for life.

     All of us like to feel confident in our decision making skills. It's what gives us independence and proves we have more processing capacity than an amoeba. Stress makes us feel the opposite: high-strung, ineffective, mundane, crazy, etc, etc, etc.

     Here's a promotional product that connects with your customers in our troubled times (drum roll, please): The stress ball. Aha! The simple, non-technical, mindless stress ball. Yes, that's it! The one and only device that gets people to do mindless, repetitive things for minutes (or hours, if they're a bad case) at random times during the day!

   Here's the thing. Not all stress balls are created equal. I know, it's wrong to discriminate, but we're talking about stress balls here. They don't have feelings, just spongy bodies WITHOUT nerve endings. (Sorry, you can't be turned into a stress ball to get rid of your stressful feelings. Isn't that a genius idea though?)

     Think creatively about the usual spherical ball of foam. We're talking specific shapes like teeth (Dentists, listen up! It's time to save the upholstered arms on your expensive dentist chairs from stressful clawing!), a heart (American Red Cross, give your donors a squeeze toy to help them "make a fist" before taking the needle), a computer (hi nerds and semi-nerd software engineers who are about to trash your computer at 3 AM when the program fails again), and even your favorite cartoon characters (Dilbert, anyone?)!

It's all up to your imagination... so think of your business promotions' goal, and think of sending a little gift of love to all your stressed out customers. They'll be sure to give you their business again, since every time they pick up the custom imprinted stress toy you gave them with your company's name on it, they'll get rid of a little more anxiety... squeeze by squeeze.

Find a Custom Stress Reliever Toy for Your Next Promotion

Checkpoint Friendly Laptop Bags

2011-03-25T15:11:00.000-04:00

If you have flown in the last 9 years, you have passed through one of those TSA checkpoints trying to get to your gate. That means take off: your shoes, belt, earrings, watches, jewelry, etc…and you have to unpack your laptop and put it in its own separate bin from your bag your carry it in. Walk through the x-ray, hope you don’t set it off and have to take something else off, walk back through and if your unlucky enough to set it off again…spread’em.

Item # ZLCVJ-HAVRS

After the nice officer is done with the pat down, you can go collect your stuff. But, other people have been passing through and your stuff is sitting at the end of the conveyor belt mixed with everyone else’s stuff. All of this hassle just to catch a plane, BUT it’s worth it to be safe.

Well, during this whole process a lot of items are left behind or lost. The TSA is partly responsible for these items, and some are not cheap. Jewelry, flash drives, and LAPTOP’S! Yes, as big as they are laptop’s get left behind. Imagine having to spend the time trying to track down all the owners of this lost property. Did you know that TSA also partners with the Naval Air Systems Command to help manage and process lost and unclaimed property? Well, the TSA has had enough and worked with a bag company to come up with a solution for this problem with laptops.

Item # ZLCVJ-HAVRS

Introducing the Checkpoint Fast Pass Backpack, distributed by Keystone Specialties. This backpack is TSA approved and now you don’t have to remove your laptop from you bag anymore. Simply unzip the bag and lay it flat on the conveyor belt so the laptop is exposed. Now, you don’t have to pack as much when you make it through the security checkpoint. Other available models include the boardroom computer briefcase and laptop slimline laptop brief.

Details about the bag and its pricing are available at www.keystonespecialties.com/promotional-products. Just search this item number (ZLCVJ-HAVRS) and learn how you can order yours. This is a great item for any business to give to their traveling salespeople or as a thank you gift to a valued client.

Imprinted Pens are Effective Advertising

2011-02-18T12:26:00.000-05:00


Banner Pen Item# JMFXB-GXYQQ

What is the number one promotional product in the USA? What promotional product is considered the most useful and longest kept by the person who receives it? That would be the PEN! Based on a study by ASI (Advertising Specialty Institute), a pen is kept by 46% of its recipients, keeping your organization's name in front of them for the long term.

Why? Because the pen is a useful item, and think about it, there never seems to be one around when you need one! Recall the last time you used a great pen and thought to yourself, "I really like this pen, I should keep it!" If you are going to giveaway pens, they should be nice enough that the person using the pen wants to keep it.

You don't have to spend $3.00 or more per pen, as there are many attractive and reliable pens available at low cost. The more often your custom pens are used, the more likely the person using it will remember your organization. From a recent ASI (Advertising Specialties Institute) study, on average a pen is used 18.2 times a month. That means if you give out 1,000 pens, you gain 18,200 exposures to your brand or organization! Advertising doesn't get any better than that.

Click here to search for your custom pen

Burn This!

2010-12-21T13:19:00.001-05:00

Item # BJADF-HAJLC

Do you burn CD’s or DVD’s with information for your client on them? Are the CD’s or DVD’s branded with your name or company name and logo? Why promote someone else’s brand (i.e. Sony, HP, etc) when you are trying to promote yours?
In your highly competitive market, your image is as important as the imaging you do. Your brand, your look, the face you put on your business, helps you build business and future growth.
We have available stock backgrounds that allow small order quantities. That means not having to tie up cash. Fast turnaround means quick replacement inventory. Our stock includes selections for the following industries:

Radiology/Laboratory/Medical Facility
Accountants/Tax Preparers/Financial Advisers
Creative Arts/ Multimedia Production
Medical Practices/ Health Clinics/ Health Services

Even if your industry isn't listed, we can still take your image or logo and burn it on the face of a CD or DVD. We will help you design We will help you design a personalized business dvd or cd!
We brand in only the highest resolution insuring that your disc reflects the highest corporate and professional image. Patented new technology bringing you the highest quality, lowest cost and fast service for even the smallest of needs. Discs are decorated with a hard fire process making them scratch and fade resistant, 100% waterproof and the highest graphic resolution.
Creative packaging options finish your project from budget friendly mailers, to traditional plastic jewel cases with full color covers. For more great ideas, check us out at http://www.keystonespecialties.com

Emergency Preparedness Kits

2010-11-28T20:26:00.000-05:00

Item # RHCVI-HFPYL

Emergency Preparedness Kits

Tornadoes, Hurricanes, Earthquakes…we live day to day at the mercy of mother nature. Although she is our friend most of the time, she will unleash her wrath. As a promotional giveaway, this is perfect for any insurance salesman who sells a policy to someone. This would also make a great gift for employees to show them that the company they work for really cares.

This 24 emergency survival kit includes all of the following items: 1200 calorie food bar a (3) 125 ml. water packets, both with 5-year shelf-lives, emergency thermal blanket 84" x 52", emergency instructions, poncho w/hood, 9 LED flashlight, (3) AAA batteries, (50) waterproof matches, (2) small candles, distress flag, pack of tissues and minor First Aid kit. Your logo or message will measure 3" wide x 2" high on the front of the kit.

To get more information or a quote on this item, visit www.keystonespecialties.com/promotional-products and search this item number: RHCVI-HFPYL

Tote Bags are the Best Tradeshow Giveaway

2010-07-30T15:05:00.000-04:00

Survey Says Bags Are Top Trade Show Branding Tool

When it comes to promoting a business at a conference or event, tote bags are the best way to get a brand name across, according to a new survey. The study, released by Nexus Collections, found that 23% of respondents selected conference bags as the most effective branding option. “What people are looking for is exposure at the show – not necessarily that people are going to be using these tote bags afterwards,” says Mark Klang, a tote bag supplier, who says he is not surprised at the strong showing by bags. “Even if it’s nothing wild that’s really going to get a lot of interest, at least they have people walking around the trade show or the conference with those bags and you’ve got a nice imprint there.”

Pens, conference notepads and lanyards followed on the rankings, with 13%, 12% and 10%, respectively. “Like the conference bags, both the pens and notepads have longevity with many delegates taking them away and using them on into the future,” said Nick Jones, Nexus Collections managing director, in a statement. “I can also appreciate the popularity of lanyards as they are so visible at events, every delegate and member of the team sees not just their own, but the hundreds around them as well.”

Among the lowest ranked branding efforts at trade shows were the less tangible ones. Sponsorships of educational sessions, programs and catering events held the bottom three spots, with 7%, 6% and 4% of respondents citing them. Advertising posters had only a slightly better showing.

Magnetic Business Cards

2010-07-21T12:30:00.001-04:00

Have you been giving out your business cards and not getting as many calls as you would like? Could that possibly result from your potential client losing it in a pile of papers or accidentally washing it in their pants? If they don’t need your service right now, the prospect may just put it aside and forget about it. When they do need a service that you provide, they will probably just Google it or look it up in a phone book. Out of sight, out of mind..right?

How about a non-intrusive way to stay in front of their face everyday? They can be reminded of you at home or at their office. MAGNETIC BUSINESS CARDS are the answer. When is the last time you threw away a magnet? If your home or office is like ours, magnets are everywhere because they are useful.

At home, everyone has at least 1 magnet on their refrigerator. If family has kids, they need magnets all the time to put their children’s pictures and artwork all over it. If your business card magnet is on the fridge, you are in their home advertising all the time and they are thankful for your magnet. BRILLIANT!

Take this one step further. Instead of just doing a basic postcard advertising your business in the local paper or as a direct mail piece, why not do a postcard with your magnet that is removable! INCREDIBLE!

Your business card magnet is glued to the surface of the card, giving you the most convenient way to get your magnet & message into your customer’s hands. Studies show that postcards with magnets attached are much more widely read than ordinary direct mailers. To get pricing for these items, visit our website at http://www.keystonespecialties.com/promotional-products and reference the item numbers in the search box.

For more great promotional ideas to get your brand name recognized all over your community in unique ways, please visit our website at http://www.keystonespecialties.com

Antibacterial Pen

2010-07-09T15:17:00.000-04:00

Technology meets pen! The Antibac Pen is a breakthrough in effective bacteria control. This pen is perfect for any doctor’s office or a great pen for hospital staff! The features of this pen are:

Kills 99.9% of bacteria within 24 hours
Protection lasts the lifetime of the pen
Helps prevent the growth and spread of bacteria
Effective against viruses, fungi, and bacteria such as MRSA, Ecoli, Salmonella, Staph, Etc,.
The antibacterial additive is molded directly into the plastic body of the pen
Active agent is UV proof and water insoluble.
Scratch and water resistant
Same antibacterial agent is used throughout the world in products such as detergents, door handles, playground equipment, carpeting, and toothbrushes
The write-out for this pen is 1.2 miles!

For more information or to request a sample, please visit us at www.keystonespecialties.com/antibac

The HiBeam Hat

2010-05-24T16:30:00.000-04:00

Are your high beams on?

That is the question you can ask when you hand out (or sell) this great new take on the imprinted hat. These hats are great for anyone who needs to keep their hands free while they work. This hat is also great for anyone who grilles, has a dog (or other animal) to walk, jogging, hunting, or doing stuff around the house.

Each LED light can last up to 100,000 hours! The battery is replaceable and will last between 25-30 hours. The lights are water resistant and so is the battery pack. The LED lights are recessed into the visor of the hat for their protection and the switch is sewn in under the visor.

There are a variety of options available with the HiBeam™ hat. You have your choice of structured or unstructured front, mid or low profile, and different fabrics. The hat will even come in Camo! Not your ordinary camo either. We can have the hat made using Realtree® or Mossy Oak® Camo patterns. Amazing! Visit our website and enter in the item number below for pricing. Don’t forget that you get to add your logo to the hat. You can embroider or screen print the HiBeam™ hat to make sure everyone sees your bright idea!

http://www.keystonespeciaties.com/promotional-products

Camo – Item# ROGWH-GWDMI
Cotton Twill – Item# TOGUC-GWDMX
Cotton Canvas - KOGUJ-GWDNE
Polyester - WOHDE-GWDNJ

Choosing Valuable Promotions for 2010

2010-01-26T12:33:00.000-05:00

If your organization wants to promote itself to customers, donors, or sponsors to meet its financial goals this year, then it's going to need to look at where, when, and how often it promotes itself.

The "where" and "when" factors of marketing may be easy to identify, as they simply require identifying the location and time where your message or brand awareness is being promoted. How often your customers or sponsors see your organization's name can be a little tricky factor to calculate, however. Branding comes in many formats; Email sequences, direct mail, fund-raising events, etc. There are a million ways to get your organization's name in front of prospective customers (or donors) and your current customers (or donors).

Promotional products are a long-term solution to building brand awareness among all your customers (or donors). Think of promotional products as a reflexive relationship: Long-term value = Long-term awareness; Short-term value = Short-term awareness. It's obvious that the highest value in promotional products come in the products that appeal most to the recipients.

Building value in a promotional product to accomplish this long-term brand awareness can be accomplished through aesthetic value or highly functional value in the product you select. Purely aesthetic value can be combined with highly functional products (such as an etched crystal clock, or a stainless steel pizza cutter), and still promote your organization's brand every time the recipient uses that promotional gift. Even without your organization's name emblazened across the face of the product, the recipient will very likely remember who they received the gift from.

Change your brand awareness for the better by choosing a promotional product with eye-catching appeal and function.

Finding Theme Products for Parties

2009-11-19T18:48:00.000-05:00

There's a party in the planning. "Everyone wear pirate costumes, loud make-up, & bring a treasure with you for the bounty." Could food count as that?

Plan your theme parties with an element of surprise, such as an off-the-wall giveaway, strange door prizes (just not too strange that everyone cops out of the next one), & wild decor.

Here's what a good theme party source does: It allows you to pick from thousands of items (500,000+ to be exact), narrow down to a specific key word, item, or theme, and even choose by price point.

Now we're getting close to all those holiday parties in the next month, so find your sources now!

Gifting - The Corporate Level

2009-11-10T14:13:00.000-05:00

Personalized, valuable, beautiful, functional, etc. What can you describe using all these words? Your staff? Your volunteers? How do your gifts to them recognize the best qualities you feel they exhibit in their work?

Recognition gifts can effectively express how you really feel about your staff when they provide more than a token expression of thanks. Ask yourself how the gift you've selected for someone on your staff will appear to them. How thoughtful does the gift look? Does it provide value to whoever receives it?

There are two ways to approach gifting in a corporate environment. One is to select a universal, 1-size-fits-all gift and present it to everyone receiving recognition for their efforts. The other way is to hand-select 1 gift at a time, perhaps even ordering them personalized if possible.

Here are the benefits of 1-size-fits-all gifting: It's easy on your time and gift budget. Also, it can appeal universally to everyone in the organization without fail. (See an example of this solution)

Now for the personalized, unique gifting: It's personal, obviously, so it can mean a whole lot more to the recipient. Selecting gifts one at a time also adds diversity to the presentation, especially if everyone receives them at the same time. It makes gifting a whole lot more enjoyable for the giver and the receiver. Care to find anything that crosses your fancy as a unique gift for your staff? You can search by different categories of products, or price range, or even colors. Unique gifting can still be simple.

How to find new products for retail

2009-11-03T12:44:00.000-05:00

Finding new products for online or brick & mortar retailing is easy with Keystone's product search engine. Access to over 500,000 products means customization, quality, & uniqueness all in one location. Here's how to find a new product on our search engine:

1. Identify what the product is that you're looking for. (product category examples: art, balloons, leashes, zipper pulls, etc.)
2. Choose keywords to describe details about how you want your product to be made. (examples: ceramic, latex, leather, metal, etc.)
3. Identify a quantity & price range you can afford to purchase for an initial order based off the target retail price & profit per item needed.

Once you identify any of these details, using the product search engine is simple. You may find more options are available by leaving some keywords out of your search, or eliminating a specific price range.

Once you find a product you like, use the Request Quote or Request Info buttons to get answers to your questions before placing an order. If you like a product from your search results, you may also use the Place Order function to get started. Image files for customized imprint can be submitted online, as well as payment information and the shipping address where you need your new product to arrive.

Questions? Contact us via the Request Info button or call 800-240-8639 Monday through Friday from 8 AM to 5 PM Eastern Standard Time. Out phone number is listed on the product search engine also. Here's to happy product searching, and more retail profits for your store!

How to Develop Products to Win New Customers

2009-10-22T09:35:00.000-04:00

As is the case for any retailer, the fresh, new inventory is what brings regular customers back, and brings new customers in more often - whether online or in the store. If sales are flattening out instead of growing consistently, it's time to take a serious look at product development. Here are a few critical questions to analyze before creating new products:

Which products are newest in the store? How long has the old product been offered? If you compare the total sales reports to each piece of merchandise, what are your strongest players? What are your weakest? As any retailer needs fresh merchandise regularly, and it is best to eliminate the weakest products from the line-up to make room for new items. Of course new items are a gamble until you have sales numbers to measure your shoppers’ reactions to them, but that’s reason to start with the smallest possible quantity on the first order. If the new item is a hit, then by all means order more… and then more… and finally, more!

Any retailer following this formula will see sales volume rocket towards the stratosphere (There are other conditions that may hinder sales, such as poor personalities among the staff, etc, but we trust the bad eggs are not allowed to remain in the egg carton to spoil the rest).

Look at the sample items enclosed objectively. What of the samples are already represented in the store? Which items have a purely function purpose? Which have an aesthetic purpose? Which ones serve both purposes to your customers? Now consider the niche market that each item serves among your customer base. Is there a customer profile who visits the store (other than young children), but rarely purchases anything to your knowledge? What kind of items need to be added to attract their spending dollars as well?

This may seem like a lot to digest, but it’s a winning formula in retail. Good luck coming over to the winning side of product management, and feel free to contact Keystone Specialties for help.

Promotional items bring sales growth

2009-07-09T16:06:00.000-04:00

Custom promotional items are everywhere on the planet. Look at a tube of toothpaste, your favorite pair of shoes, or a gift card from your favorite store. Every manufactured item we use contains a logo representing a brand we closely identify with, and therefore feel comfortable using. It's a "touch point" used by the company owning that brand to keep us as a customer. So, how do you design your own brand identity to grow your organization's sales or fund-raiser support? You need to start with a professional promotional product development team.

Keystone Specialties designs new products every day for thousands of organizations, both non-profit and for-profit corporations. As a customer looking to grow your sales or raise funds, all we need from you is an open mind. Send us your organization's logo, or a picture you would like to feature on a product. We have direct access to 4000 quality manufacturers, a professional art staff, and 28 years of marketing experience. When we win you as a customer, we will see your project through from start to finish, and we'll even check in after your product arrives to help you promote it successfully. Visit us today on the web, and find marketing possibilities beyond your imagination.